May 1, 2024
The Chicago Street Race and FanSaves join forces to bring back free resource guide that connects local businesses with visiting racegoers
CHICAGO, IL – FanSaves, a company based in Cornwall, Ontario, has recently closed a commercial partnership with NASCAR, following their successful pilot at last year’s inaugural Chicago Street Race. The Canadian company will return to Chicago this July for the race and is once again powering the event’s Resource Guide, which went live in April.
NASCAR announced that the Chicago Resource Guide powered by FanSaves is back for a second year, ahead of this summer’s NASCAR Chicago Street Race Weekend, which will return Grant Park, July 6-7, 2024. The free guide aims to connect race attendees with local restaurants, lodging, and attractions, in keeping with NASCAR’s mission to drive economic impact throughout Chicagoland.
“NASCAR aims to support the city of Chicago and its economy by putting the best that the city has to offer at the center of the Chicago Street Race Weekend experience,” said Julie Giese, Chicago Street Race President. “Last year, we were proud to bring in visitors from all 50 states and 15 countries, driving more than $108 million in economic impact in the process – and the Chicago Resource Guide will once again be the perfect platform to connect our fans with these iconic Chicago institutions.”
Local businesses and attractions are still able to sign up to be listed and are encouraged to join the Resource Guide as a way to drive more traffic through their doors during and leading up to Race Weekend. After a successful delivery last summer, sports tech startup FanSaves has renewed their partnership with the race and will once again deliver fans an online resource guide, connecting attendees to a multitude of local establishments including restaurants, accommodations, and attractions.
“We are so happy to continue our partnership with the Chicago Street Race,” said Shannon Ferguson, FanSaves Co-Founder & CEO. “Last year was a great example of how FanSaves is able to drive new traffic into local businesses and we’re excited to continue building on that and growing the enthusiasm around the Resource Guide throughout Chicago and beyond.”
Canadian-based tech startup, FanSaves, is a digital couponing platform that gives fans access to discounts and deals from affiliated brands of sports teams, organizations and properties.
In addition to the $108.9 million in overall economic impact, the inaugural Chicago Street Race brought in more than $8.3 million in tax revenue for the City of Chicago. The 2023 race weekend also drove nearly 30,000 hotel room bookings, supported 750 jobs, and delivered more than $23.6 million in media value to Chicago – the equivalent of more than three national Super Bowl ads for the city, according to an economic impact report commissioned by Choose Chicago with Temple University’s Sports Industry Research Center (SIRC).
Keith Urban, The Chainsmokers, The Black Keys, and Lauren Alaina will headline the 2024 Chicago Street Race in Grant Park, July 6-7. The Chainsmokers – whose Saturday evening set will include a special appearance with NASCAR Cup Series drivers – will make their triumphant return to the Chicago Street Race after weather forced the cancellation of their 2023 set. Additional musical acts – including a Chicago music showcase with legendary Chicago musicians and a special celebration of the 40th Anniversary of Chicago House music – will be announced at a later date.
In addition to bringing in a wide variety of musical acts, NASCAR also introduced Youth General Admission Pricing for the 2024 Chicago Street Race Weekend. Children 12 and under are free on Saturday, July 6, and Youth GA tickets for Sunday’s NASCAR Cup Series race are $45.
Chicago Street Race
The Chicago Street Race is a unique two-day sports and entertainment event with a festival-like atmosphere that exemplifies NASCAR’s characteristic fan experience that puts attendees closer to the action than any other sport. Coupled with top-tier musical performances from global headliners, the Chicago Street Race Weekend is a once-in-a-lifetime experiential opportunity for any sports, music, and entertainment fan.
About Chicago Street Race
The Chicago Street Race is home to the first-ever NASCAR Cup Series street race in the 75-year history of NASCAR. Located in downtown Chicago, the 2024 event will once again take competitors past and through many of the city’s most renowned downtown landmarks on Michigan Avenue, South Columbus Drive, South DuSable Lake Shore Drive and the start-finish line near Buckingham Fountain. The Cup Series will be joined by the NASCAR Xfinity Series as part of a one-of-a-kind sports and entertainment festival with global music headliners Keith Urban, The Chainsmokers, The Black Keys, and Lauren Alaina July 6-7, 2024. For more information, visit NASCARChicago.com.
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